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Search by tag 'Marketing'

SMS Marketing


Tags: Marketing, SMS

MailAgent has been enabling its clients to broadcast SMS from within the platform for nearly

Testing Times


Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.

The Secret Of Good Lists


Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.   Mailing a bad list can lead you to assume (incorrectly) that cold lists don't work.  Remember: the list is THE most important factor in any email campaign - far more than the creative or the timing.  Get your list wrong and you can forget the rest. How To find a good List Brokers  A good reputable list broker is the best starting point. Look for a company with a long track record with...

EU Directive Action List


Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

Love Your Customers: Email Best Practice


Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

What does the term 'best practice' mean in relation to email marketing?

News About Spam


Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be

How Could The EU Directive Affect Your Business?


Tags: Marketing, Online, Privacy

When the EU directive on e-communications came into force, it fundamentally changed the nature of e-business in Europe. The new legislation outlawed the use of electronic channels for marketing, including fax, text messages and email without, the prior consent of the recipient. What this meant was that all your existing customers needed to be opted-in (i.e. have given their explicit agreement) to receiving ongoing marketing messages.  The aim was to reduce the amount of spam we all had to contend with on a daily basis, but it made it tough...

Creating Compelling E-Mail Copy


Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly

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