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UK Based Intergrated Electronic Marketing

Search by tag 'Privacy'

EU Directive Action List


Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

News About Spam


Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be

How Could The EU Directive Affect Your Business?


Tags: Marketing, Online, Privacy

When the EU directive on e-communications came into force, it fundamentally changed the nature of e-business in Europe. The new legislation outlawed the use of electronic channels for marketing, including fax, text messages and email without, the prior consent of the recipient. What this meant was that all your existing customers needed to be opted-in (i.e. have given their explicit agreement) to receiving ongoing marketing messages.  The aim was to reduce the amount of spam we all had to contend with on a daily basis, but it made it tough...

Online Fraud?


Tags: Data Management, Marketing, Online, Privacy

It was a clever fraud, mimicking the real barclays.co.uk home site and nearly fooling over 400 customers into revealing highly sensitive information. So good were the people behind it that within 20 minutes of a warning note appearing on the real Barclays home page it was also on the fake one. The Barclays email that directed customers to the fake site is an example of 'phishing' - using spam to lure computer users to websites cloaked to look like reputable companies and to deceive them into divulging personal financial data.

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